Overview

Before senior managers approve a purchase decision, they need to see how the product or service will impact their overall corporate goals. In this online presentation, an experienced corporate executive introduces non-financial sales teams to basic financial reports and concepts and demonstrates their relevance to effective selling strategies.

The course presenter, a former CEO or CFO, understands the purpose of financial information and will teach you how to analyze it in order to identify key business needs. Because the presenter has actual senior management experience, you will learn how the financial information may affect the priorities, budget allocations and purchase decisions of executive level customers.

Objectives

As a result of attending this online presentation of Financial Fundamentals™ you will be better able to explain:

• The purpose and key elements of a prospect or customer’s Balance Sheet and Income Statement
• How information about a company’s cash flow can support sales to that company
• How key ratios can reveal crucial information about a company’s financial situation

Customization

Does your organization have special needs?  The Language of Business™ will customize this workshop to meet your sales team's current challenge.

To learn more about our customization process, please contact us:
info@thelanguageofbusiness.net or (925) 631-1198