Welcome to The Language of Business: Strategies and tools for selling to the executive

Your sales team has scheduled a meeting with an executive who has the budget to fund a major enterprise-wide sale. What now? The Language of Business™ can provide you with answers. Our programs offer proven sales strategies delivered by highly-credentialed executives who want your team to succeed.

Since 1991, the Language of Business™ has successfully developed, customized and delivered various applied financial and business acumen programs for Fortune 500 companies all over the globe


To learn more about The Language of Business™ workshop series, click on the links below


Our courses are designed to give sales professionals the tools and strategies they need to craft compelling proposals that demonstrate a clear benefit to C-level executives. These proposals, couched in the language of business, rather than in the terms of industry-specific products or services, speak to the challenges and opportunities faced by C-level executives. More...

Web Modules

Financial Acumen Web Modules are available as pre- or post-workshop additions. They can also function as stand alone courses. These web modules are useful as refresher courses if your sales professionals have been through another sales program or MBA program. More...

Keynote Speakers

All of the Language of Business™ programs are facilitated by senior level executives who are knowledge experts in all levels of business. They are also seasoned coaches and trainers, some with international experience. They are available to speak at sales kick-off meetings and other occasions. Topics include “Why Call High?” and “What Does the Executive Care About?” More...